The Greater China Seminar:Taiwan, Hong Kong and the Southwest China
Beaumont Hall, Leicester University
February 19th 2008

Find out how your company can work in Taiwan, Hong Kong and Southwest China by coming to the free Greater China Seminar. This seminar will introduce Taiwan and Hong Kong as strong international markets in their own right, and as a stepping stone into mainland China. Advice will also be given on the potentials of Southwest China as a market for your business. The speakers all have a wealth of experience in these markets and it is a unique opportunity for you to learn about the strengths and challenges each of them presents.

Taiwan
‘Taiwan is Asia’s best-kept secret. There is a huge reservoir of wealthy consumers here, as well as major infrastructure projects worth millions of pounds. I would say, if you are thinking about doing business in China, it is worth considering starting with Taiwan as an entry route.’
- David Percival, Head of UK Trade & Investment, Taiwan

Hong Kong
Over the years Hong Kong has acted as an ideal location for companies to take the first step into the vast and daunting Chinese mainland market with a state-of-the-art supply chain infrastructure, technological expertise, world-class professional services and widely spoken English.

Southwest China
With a population of over 110 million and an area the size of France, the Southwest China represents huge market potentials in many areas including the machinery, healthcare, automotive, environment and food and drinks. This is the region where East Midlands has developed strong links with and is leading China’s ‘Go West’ strategy.