East Midlands businesses are invited to participate in the market visit to Shanghai and Chongqing/ Chengdu. The programme includes The 5th EU-China Business and Technology Fair in Chengdu and access to Shanghai Expo activities. Eligible companies may receive £750 grants to participate.

Businesses are also welcome to participate in the 5th EU-China Business & Technology Cooperation Fair: China-EU Green Technology & Business Week during 18th – 20th October
in Chengdu.

Focusing on 4 key sectors – New Energy, Biopharmaceauticals, IT and Emerging Industries (Cloud Computing, The Internet of Things), the event will include seminars, individual business meetings and gala dinners. The EUPIC package includes: free translation, business matchmaking,airport pick up and dinner.

The China Bureau will provide companies with assistance in preparation working with our partner, EUPIC.

Dr Li Ning, ‘Prince of Gymnastics’ who won 6 medals at the 1984 Olympics including 3 gold medals recently visited two leading universities in the East Midlands on 11^th March.

Facilitated by East Midlands China Business Bureau, East Midlands Development Agency (emda) and UKTI , Dr Li Ning paid a visit to both Loughborough University and Nottingham Trent University to explore collaborative projects for his company’s sporting apparel and equipment.

On the morning of March 11^th, Dr Li Ning visited the Sports Technology Instituted at Loughborough University, where Dr Li received his honorary Doctorate degree in 2005. The STI is a £15million initiative in partnership with emda to boost research and enterprise in the sporting goods sector. According to the Institute, it is home to the world's largest university-based research group in this field and brings together some of the country’s top researchers and the world’s leading sporting goods brands, working on the design, simulation, testing and manufacture of cutting edge sports equipment. During the visit, Dr Li was shown a range of the Institute’s advanced sports testing equipment including golf robots and machines developed to test athletic performance footwear.

Dr Li then visited Nottingham Trent University in the afternoon, where he met with professors and research staff from both the School of Science and Technology and the School of Art and Design. During the visit, Dr Li was shown facilities to test athlete’s performance and research capabilities of both schools.

Dr Li was very pleased with visits to both Universities and was impressed by their capabilities in potential collaborative projects. Both universities are now actively following up the communication with Dr Li Ning.

East Midlands companies and education institutions are invited to attend this one day event to gain insight into the business opportunities in China for 2010. The event will provide specialist information on Shanghai World Expo 2010; China’s Fiscal Stimulus programme; East Midlands Market Visit to China 2010; and provides a platform to share business opportunities in South China. Break out sessions in the afternoon will offer practical advice on how to do business with China.